Foxtel

Foxtel is Australias leading subscription video recording provider as it is affiliated to just all over million indorsers households on either satellite or cable length through retail wholesale distribution (Foxtel, 2011). Foxtel has several numerical functions such(prenominal) as change magnitude the sales to businesses and recrudesce its product and level of subscriptions. Also, attracting viewers by setting more(prenominal) several different categories thus creation exclusive than different idiot box providers. Finally, Foxtels new role is for its marketing aggroup to focus on maximizing the fiscal performance by means of increasing Foxtels technology and products such as Foxtel on X-box (Linkedin Corporation, 2011). In the past, Australias pay-television standards were genuinely low. This was due to free-to- trouble programs available that consisted of only few well-established programs. Also, poor stem such as inadequate investment, poor maintenance of overt work and cable television physical networks (Linkedin Corporation, 2011). In time, Foxtel has managed to emend the foot of pay-television in Australia and gain both its level of subscribers and products. therefore at this point providing over 100 channels including worldwide television production. As a result, currently Foxtel has just over a million subscribers.

As a leading television company, Foxtel at present provides business bundles to increase their sales (e.g. sales of Foxtel rise to power to hotels and gyms). Strength| Weakness| 1. Constantly Evolving 2. Large subscriber (1.4 million) 3. max (e.g. only company that! airs specific programs in the region). 4. life-threatening will/Reputation (Invests into Australian content). | 1. Expensive when compared to its competitors Austar and Freeview. 2. Foxtel has not spread out into rural and regional areas of Australia when compared to competitor Austar. 3. Lack of cater in regional areas.| Opportunities| Threat| 1. To have exclusive rights to air particular(prenominal) events. 2....If you want to get a full essay, vow it on our website: OrderCustomPaper.com

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